Case Study:

How Taylor Rose save time, stay in sync, and boost efficiency with PinBox.

Our Client

About Taylor Rose MW

Taylor Rose MW is a Top 60 UK Law Firm, delivering clear advice to businesses, the public sector, individuals, and families.

With both a mix of 650 Employees & 700 within the Consultant Programme they deliver outstanding service to thousands of clients each year while focusing on ease and customer journey at the core of their strategy.

The challenge
The partnership
The solution
The highlights

The challenge

One of Taylor Rose MW key strategic objectives, and ethos of SMART MODERN LAW, is to use technology to continue to revolutionise how both users and clients interact with them. Ensuring journeys are enhanced to remove non-value activities while maintaining the right level of governance and controls. As such, Taylor Rose MW was looking to automate some of the administrative activities that their lawyers needed to perform in their day-to-day work. Rising Tide AI was engaged to configure and deploy PinBox to help accomplish this.

High Enquiry Volume Overload

In peak periods, Reside would receive over 150 rental inquiries per day, often overnight via platforms like Rightmove. These inquiries landed directly in their CRM, overwhelming staff the next morning and leading to missed opportunities. The agency risked losing high-value leads simply due to volume and lack of capacity.

These inefficiencies not only threatened Reside’s client service quality but also capped their ability to scale without hiring additional staff, a challenge in a sector with high employee turnover.

The partnership with Rising Tide AI

Reside initially explored RPA (Robotic Process Automation) through another vendor, but high costs and the need for internal technical expertise proved unviable. Through a referral, they engaged with Rising Tide AI and began a collaborative development journey to co-create Proptimise – an automation solution designed specifically for estate agents.

The Proptimise solution

Inquiry Management Automation

We implemented a system to triage incoming inquiries instantly – acknowledging interest, filtering based on availability, and flagging high-priority leads. This reduced staff workload and increased responsiveness, improving lead conversion

Digital Offer Collection & Processing

We developed a secure web-based offer submission form. During viewings, negotiators now send a unique link to applicants, who submit offers directly into the system. This streamlined the process from viewing to landlord approval, thus reducing offer errors, lost deals, and admin overhead.

Smart Invoice Management

Proptimise automates invoice intake and processing, enabling property managers to quickly validate, upload, and track payments, cutting down on back-and-forth and delays.

Impact highlights

Time Savings

If each inquiry takes around 5 minutes to process, handling 150 per day equates to over 12 hours of manual work saved daily during peak periods.

Increased Offer Accuracy

Digitised offer submissions eliminate common errors, reduce stress for staff, and shorten time-to-deal, contributing to higher conversion rates.

Operational Scalability

Reside now handles seasonal spikes without needing to significantly increase headcount, making growth more sustainable.

Improved Client Engagement

Automated, yet personalised, responses to inquiries help maintain a professional image and increase follow-up success, even for previously unavailable properties.

What the Reside team say about working with us

Rising Tide have been incredibly responsive to our needs – when something breaks, they fix it and fast. But more than that, they’ve worked with us as partners. Together, we’re building tools that actually solve the problems we deal with every day.”

Conclusion

Reside Manchester’s journey with Proptimise is proof that automation doesn’t have to be complex or costly. With the right partner and tailored technology, even the busiest agencies can reclaim time, reduce chaos, and grow smarter.